AirPods: What’s the Big Deal?


Charlatte Kauffman, junior, shows off her AirPods case while in study hall.

By Anna Murphy , Sports Editor

Apple is constantly releasing new products left and right. From the iPhone XR to the Apple Watch. Most of these releases make the headlines for a day, then are forgotten about a week later. Although, one recent product has made waves on social media over the past couple of months. What is it? AirPods.

On December 25, 2018, it seemed as though Santa Claus blessed every high school student in Zionsville with a new pair of cordless headphones. Over the past few years, wireless earphones have become increasingly popular with the masses, but specifically, AirPods are the new hit product.

AirPods are Apple’s most popular accessory ever. They went from selling 900,000 units in 2017 to being expected to ship out 100 million in the year 2021, according to TF International Securities Analyst, Ming-Chi Kuo. But what many people want to know is why there has been such a high rise in sales so quickly.

This spike in popularity of wireless headphones can easily be seen walking down the hallways of ZCHS. Just passing through the school, at least half of headphone users are spotted with wireless AirPods.

Charlotte Kauffman, junior, is an owner of a pair of AirPods and feels like she can definitely see their growing popularity in the school.

“I got them last year for Christmas before they were cool,” Kauffman said.

She purchased AirPods over a year ago and didn’t find herself wearing them much and also didn’t really notice other people sporting them either, until this January after the Christmas season. Kauffman claims to have witnessed a very obvious spike in AirPod usage after Winter Break.

Although, this isn’t the first time new ear-wear has become crazily popular with teenagers. A couple years ago a different type of headphone was all the rage, Beats. In the early 2010’s era, Beats headphones become the coolest thing anybody could wear.

Similar to this AirPod epidemic, Beats were must have for almost every privileged teen in America. So, there seems to be a trend throughout years of pop culture of expensive electronics being purchased in mass amounts at a time.

But, once again, why does this happen? And why do people insist on investing in extremely high priced items every few years when something new becomes popular?

Kauffman thinks it’s simple; people love to show off, especially in Zionsville.

“Buying Airpods shows that you can spend 180 bucks,” Kauffman said.

The nature of young popular culture emphasizes the idea that it is cooler to have expensive things in your possession, whether that be AirPods, nice shoes, or over-priced clothing items, kids like to show off.

“People just want to flex on other people,” Kauffman said.

So, the insane rise in AirPod sales seems to be due to the basic fact that they make you look cooler, especially here at Zionsville Community High School.

Of course, there is more to the product than just looks. They are extremely easy to wear and the lack of cords makes them very convenient, but is that really enough to justify the high price of $159? By looking at the extremely high number of AirPod owners here at ZCHS, it looks like the answer to that question is a resounding yes.