New Nike Ad Campaign Starts Controversy


By Mikayla Owens , Staff

On Sept. 3, Nike released a new advertisement in commencement of their 30th year of “Just Do It.” Former 49ers’ quarterback Colin Kapernick is the new face behind the campaign.

Kapernick, lesser known for his accomplishments on the field, is best known for his actions alongside the field, before the football game has even begun. Kapernick took the first kneel of many in the final preseason game of the 2016 season during the national anthem. His move sparked uproar from many people across the country.

While Kapernick later lost his position within the NFL, he did not stop his fight to end racial inequalities within the United States. Known for making multiple donations to different charities (most notable being his “10 for 10” 100,000-dollar final pledge apart of his one-million-dollar pledge), he has continued to strive for a better world.

However, while he does continue to educate, motivate, and gather a following of youth, he has also earned himself many critics.

In light of the recent Nike ad, which features a quote stating, “Believe in something. Even if it means sacrificing everything,” displayed over a close up of Kapernick’s face, critics have protested the athletic-wear company. Many critics have cut off their Nike logos on clothing items, or even burned them.

“I do not think these are reasonable reactions to an ad. Nike’s products are expensive so it’s a waste of money and it depicts violence. A more reasonable way is to stop wearing the clothes, donate them, and do not shop at Nike,” sophomore Kylie Sutton said.

Sophomore Alexis Couchman offered a similar statement, “I don’t think it’s reasonable because it isn’t going to change what Nike has already posted in their advertisement.”

The Daily Caller recently reported that President Trump said the advertisement is sending a “terrible message.” However, Trump did back up his statements in their report.

“In another way, it is what this country is all about, that you have certain freedoms to do things that other people think you shouldn’t do, but I personally am on a different side of it,” the president said.

With the disapproval of the advertisement from Trump, but also the acknowledgment of people being allowed to view this advertisement with their own opinions, one has to beg the question:

Is the uproar about the advertisement appropriate?

An anonymous ZCHS source stated, “People are going to react how they want, and if they want to destroy something, (even if something expensive) for their cause, that’s how they choose to go about it.”

While some may view the actions of the advertisement’s critics vulgar, and some may look at the appraisal of the ad as unpatriotic, one thing is for certain, this advertisement is made to get a reaction and allow people to express their opinions freely.